Company:  DEER CONSUMER PRODUCTS, I ... (DEER)
Form Type:  10-K
Filing Date:  3/29/2012 
CIK:  0001388855 
Address:  AREA 2, 1/F, BUILDING M-6,
CENTRAL HIGH-TECH INDUSTRIAL PARK
 
City, State, Zip:  NANSHAN, SHENZHEN,  518057 
Telephone:  (86) 755-8602-8285 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$0.00  
Change: 
0.00 (0.00%)  
Trade Time: 
May 18  
Market Cap: 
$0.00M
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Description of Business
We are a leading Chinese designer, manufacturer and seller of quality small home and kitchen electric appliances. We develop, promote, manufacture and sell a broad range of stylish, safe and easy to use products including blenders, juicers and soy milk makers that are designed to make today's lifestyles simpler and healthier. Our products are sold in the China domestic and export markets. In the China domestic market, our products target China's growing middle class and are sold primarily under the Deer brand name (??) as well as under one store brand for a retailer's private label program. In the export market, we manufacture our products for leading overseas consumer products companies which sell them under brand names including Black & Decker® and Betty Crocker Kitchens, as well as store brands for retailer's private label programs.
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  FORM 10-K
    PART I
      Item 1. Business
      Item 1A. Risk Factors
      Item 1B. Unresolved Staff Comments
      Item 2. Properties
      Item 3. Legal Proceedings
      Item 4. Mine Safety Disclosures.
    PART II
      Item 5. Market for Registrant's Common Equity, Related ...
      Item 6. Selected Financial Data
      Item 7. Management's Discussion and Analysis of Financial ...
        Results of Operations
        Liquidity and Capital Resources
      Item 7A. Quantitative and Qualitative Disclosures about ...
      Item 8. Financial Statements and Supplementary Data
      Item 9. Changes in and Disagreements with Accountants on ...
      Item 9A. Controls and Procedures
      Item 9B. Other Information
    PART III
      Item 10. Directors, Executive Officers and Corporate Governance
        NAME AND TITLE
      Item 11. Executive Compensation
        COMPENSATION TABLE
      Item 12. Security Ownership of Certain Beneficial Owners and ...
        BENEFICIAL OWNERS
      Item 13. Certain Relationships and Related Transactions, and ...
      Item 14. Principal Accounting Fees and Services
    PART IV
      Item 15. Exhibits, Financial Statement Schedules
    Report of Independent Registered Public Accounting Firm
    BALANCE SHEET
    BALANCE SHEET
    INCOME STATEMENT
    STOCKHOLDERS EQUITY
    CASH FLOW
    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      BALANCE SHEET
    SIGNATURES
    EXHIBIT INDEX
  EXHIBIT 21
  EXHIBIT 23.1
  EXHIBIT 31.1
    CERTIFICATION PURSUANT TO SECTION 302(a)
  EXHIBIT 31.2
    CERTIFICATION PURSUANT TO SECTION 302(a)
  EXHIBIT 32.1
    CERTIFICATION PURSUANT TO
  EXHIBIT 32.2
    CERTIFICATION PURSUANT TO


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