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Description of Business
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We trace our history back to 1992, when a group of individuals formed an
enterprise which began leasing a production line at the Lianozovsky Dairy Plant
in Moscow and purchasing juice concentrates and packaging materials. On
November 25, 1992, we produced the first carton of juice carrying the
Wimm-Bill-Dann brand name. We selected this brand name to attract consumers who
preferred products with foreign-sounding names due to their perceived higher
quality and novelty and, since its introduction; the "Wimm-Bill-Dann" name has
become a brand name recognized in the majority of Russian households.
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