Company:  CELSIUS HOLDINGS, INC. (CELH)
Form Type:  10-K
Filing Date:  3/10/2010 
CIK:  0001341766 
Address:  2424 N. FEDERAL HWY
SUITE 208
 
City, State, Zip:  BOCA RATON, Florida 33431 
Telephone:  561-276-2239 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$98.62  
Change: 
-9.79 (-9.03%)  
Trade Time: 
Aug 05  
Market Cap: 
$7.43B
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Description of Business
Celsius is a fast-growing company in the functional energy drink and liquid supplement categories in the United States and internationally. We engage in the development, processing, marketing, sale, and distribution of functional drinks and liquid supplements to a broad range of consumers. We believe that we provide differentiated products that offer clinically proven and innovative formulas meant to change the lives of our consumers for the better. We also believe that our brand is attractive to a broad range of customers including fitness enthusiasts. Our core offerings include pre- and post-workout functional energy drinks, as well as protein bars.
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  FORM 10-K
    PART I
      ITEM 1 DESCRIPTION OF BUSINESS
      ITEM 1A RISK FACTORS
      ITEM 2 DESCRIPTION OF PROPERTY
      ITEM 3 LEGAL PROCEEDINGS
    PART II
      ITEM 5 MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
      ITEM 7 MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF ...
        Results of Operations
        Liquidity and Capital Resources
      ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS
        REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
        BALANCE SHEET
        INCOME STATEMENT
        STOCKHOLDERS EQUITY
        CASH FLOW
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
      ITEM 9 CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ...
      ITEM 9A DISCLOSURE CONTROLS AND PROCEDURES
      ITEM 9B OTHER INFORMATION
    PART III
      ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS, CONTROL ...
        NAME AND TITLE
      ITEM 11. EXECUTIVE COMPENSATION
        COMPENSATION TABLE
      ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS ...
        BENEFICIAL OWNERS
      ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND ...
      ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
    PART IV
      ITEM 15. EXHIBITS
    SIGNATURES
    EXHIBIT INDEX
  EXHIBIT 23.1
    CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
  EXHIBIT 31.1
    CERTIFICATION OF CHIEF EXECUTIVE OFFICER
  EXHIBIT 31.2
    CERTIFICATION OF CHIEF FINANCIAL OFFICER
  EXHIBIT 32.1
    CERTIFICATION PURSUANT TO
  EXHIBIT 32.2
    CERTIFICATION PURSUANT TO