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This Annual Report on Form 10-K and the documents incorporated herein by
reference contain forward-looking statements based on expectations, estimates,
and projections as of the date of this filing. Actual results and outcomes may
differ materially from those expressed in forward-looking statements. See
Item 1A of Part I -- "Risk Factors." As used herein, "Amazon.com," "we," "our,"
and similar terms include Amazon.com, Inc. and its subsidiaries, unless the
context indicates otherwise.
General
We seek to be Earth's most customer-centric company. We are guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking. In each
of our segments, we serve our primary customer sets, consisting of consumers,
sellers, developers, enterprises, content creators, advertisers, and employees.
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