Company:  VITAL FARMS, INC. (VITL)
Form Type:  4
Filing Date:  4/7/2021 
CIK:  0001579733 
Address:  3601 SOUTH CONGRESS AVENUE
SUITE C100
 
City, State, Zip:  AUSTIN, Texas 78704 
Telephone:  (877) 455-3063 
Fiscal Year:  12/27 
Last Trade
Last Trade: 
$20.86  
Change: 
-0.37 (-1.74%)  
Trade Time: 
May 07  
Market Cap: 
$832.76M
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Description of Business
Vital Farms is an ethical food company that is disrupting the U.S. food system. We have developed a framework that challenges the norms of the incumbent food model and allows us to bring high-quality products from our network of small family farms to a national audience. This framework has enabled us to become the leading U.S. brand of pasture-raised eggs and butter and the second largest U.S. egg brand by retail dollar sales. Our ethics are exemplified by our focus on the humane treatment of farm animals and sustainable farming practices. We believe these standards produce happy hens with varied diets, which produce better eggs. There is a seismic shift in consumer demand for ethically produced, natural, traceable, clean-label, great-tasting and nutritious foods. Supported by a steadfast adherence to the values on which we were founded, we have designed our brand and products to appeal to this consumer movement.
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  FORM 4
    NAME AND TITLE
    NON DERIVATIVE SECURITIES
    DERIVATIVE SECURITIES
    EXPLANATIONS AND REMARKS
    REPORTING OWNERS
    SIGNATURES