Company:  WAYFAIR INC. (W)
Form Type:  4
Filing Date:  8/27/2019 
CIK:  0001616707 
Address:  4 COPLEY PLACE 
City, State, Zip:  BOSTON, Massachusetts 02116 
Telephone:  617 532 6100 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$83.71  
Change: 
0.56 (0.67%)  
Trade Time: 
Nov 15  
Market Cap: 
$5.50B
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© 2019  
Description of Business
Wayfair is one of the world's largest online destinations for the home. Through our e-commerce business model, we offer customers visually inspired browsing, compelling merchandising, easy product discovery and attractive prices for over fourteen million products from over 11,000 suppliers. We are focused on bringing our customers an experience that is at the forefront of shopping for the home online. Our primary target customer is a 35- to 65-year-old woman with an annual household income of $50,000 to $250,000, who we believe is underserved by traditional brick and mortar and other retailers of home goods. Because each of our customers has a different taste, style, purchasing goal, and budget when shopping for her home, we have built one of the largest online selections of furniture, décor, decorative accents, housewares, seasonal decor, and other home goods. We are able to offer this vast selection of products because we hold minimal inventory.
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  FORM 4
    NAME AND TITLE
    NON DERIVATIVE SECURITIES
    DERIVATIVE SECURITIES
    EXPLANATIONS AND REMARKS
    REPORTING OWNERS
    SIGNATURES