Company:  DEMAND MEDIA INC. (DMD)
Form Type:  S-1/A
Filing Date:  1/24/2011 
CIK:  0001365038 
Address:  1299 OCEAN AVENUE
SUITE 500
 
City, State, Zip:  SANTA MONICA, California 90401-1022 
Telephone:  310-394-6400 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$9.05  
Change: 
-0.27 (-2.90%)  
Trade Time: 
May 22  
Market Cap: 
$786.91M
Description of Business
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  FORM S-1/A
    SUBJECT TO COMPLETION, DATED JANUARY 24, 2011
    TABLE OF CONTENTS
    PROSPECTUS SUMMARY
    Risk Factors
    The Offering
    Summary Consolidated Financial Information and Other Data
      INCOME STATEMENT
    RISK FACTORS
    SPECIAL NOTE REGARDING FORWARD LOOKING STATEMENTS
    USE OF PROCEEDS
    DIVIDEND POLICY
    CAPITALIZATION
    DILUTION
      BENEFICIAL OWNERS
    SELECTED CONSOLIDATED FINANCIAL AND OTHER DATA
      INCOME STATEMENT
    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
    Key Business Metrics
      Operating Expenses
    Market Value of Our Common Stock
      Liquidity and Capital Resources
      Competition
      Employees
      Legal Proceedings
    MANAGEMENT
      NAME AND TITLE
      Compensation Committee Interlocks and Insider Participation
    EXECUTIVE COMPENSATION
    Roles of Our Board of Directors, Compensation Committee and ...
      COMPENSATION TABLE
      OPTIONS
    CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS
    Policies and Procedures for Related Party Transactions
    PRINCIPAL AND SELLING STOCKHOLDERS
    DESCRIPTION OF CAPITAL STOCK
    Transfer Agent and Registrar
    DESCRIPTION OF INDEBTEDNESS
    SHARES ELIGIBLE FOR FUTURE SALE
    UNDERWRITING
    CONFLICT OF INTEREST
    LEGAL MATTERS
    EXPERTS
    WHERE YOU CAN FIND MORE INFORMATION
    INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
      REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
        BALANCE SHEET
        INCOME STATEMENT
        STOCKHOLDERS EQUITY
        CASH FLOW
      Notes to Consolidated Financial Statements
        BALANCE SHEET
        BALANCE SHEET
        Stock Option Plans
    PART II
      Item 13. Other Expenses of Issuance and Distribution.
      Item 14. Indemnification of Directors and Officers.
      Item 15. Recent Sales of Unregistered Securities.
      Item 16. Exhibits and Financial Statement Schedules.
      Item 17. Undertakings.
    SIGNATURES
    EXHIBIT INDEX
  EXHIBIT 3.01A
    FIFTH RESTATED CERTIFICATE OF INCORPORATION
  EXHIBIT 5.01
  EXHIBIT 23.02
    CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
  EXHIBIT 24.01
    POWER OF ATTORNEY