Company:  PRUDENTIAL FINANCIAL INC (PRU)
Form Type:  424B2
Filing Date:  8/8/2012 
CIK:  0001137774 
Address:  751 BROAD ST 
City, State, Zip:  NEWARK, New Jersey 07102 
Telephone:  (973) 802-6000 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$68.05   		Change: 
-0.38 (-0.56%)  
Trade Time: 
May 21   		Market Cap: 
$31.58B
Description of Business
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  FORM 424B2
    CALCULATION OF REGISTRATION FEE
    TABLE OF CONTENTS
    ABOUT THIS PROSPECTUS SUPPLEMENT
    SPECIAL NOTE REGARDING FORWARD-LOOKING INFORMATION
    WHERE YOU CAN FIND MORE INFORMATION
    Business
    Risk Factors
    Use of Proceeds
    RISK FACTORS
    RATIO OF EARNINGS TO FIXED CHARGES
    USE OF PROCEEDS
    DESCRIPTION OF THE JUNIOR SUBORDINATED NOTES
    MATERIAL UNITED STATES FEDERAL INCOME TAX CONSIDERATIONS
    UNDERWRITING
    VALIDITY OF THE NOTES
    EXPERTS
    RISK FACTORS
    USE OF PROCEEDS
    Transfer Agent and Registrar
    Description of Depositary Shares
    DESCRIPTION OF OUR COMMON STOCK
      Information Concerning the Property Trustee
    DESCRIPTION OF TRUST GUARANTEES
    PLAN OF DISTRIBUTION
    Initial Offering and Sale of Securities
    Sales by Selling Securityholders
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