Company:  ELECTRONIC ARTS INC. (EA)
Form Type:  SC 13G/A
Filing Date:  2/13/2012 
CIK:  0000712515 
Address:  209 REDWOOD SHORES PARKWAY 
City, State, Zip:  REDWOOD CITY, California 94065 
Telephone:  650-628-1500 
Fiscal Year:  03/31 
Last Trade
Last Trade: 
$68.01  
Change: 
0.21 (0.31%)  
Trade Time: 
Jul 06  
Market Cap: 
$21.23B
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Description of Business
We develop, market, publish and distribute game software content and services that can be played by consumers on a variety of platforms, including game consoles (such as the PlayStation 3 and PlayStation 4 from Sony, and Xbox 360 and Xbox One from Microsoft), PCs, mobile phones and tablets. Our Strategy We have three core strategies: *Players First *Commitment to Digital *One EA Players First Players are the foundation of our success, and we are committed to thinking about players first in everything we do. Our goal is to build deep, on-going relationships with our players. We aim to build these relationships by creating amazing games and services that deliver long-lasting fun and enduring value. Our games and services are based on a portfolio of intellectual property that includes established brands such as Madden NFL, FIFA, Battlefield, Dragon Age, Sims and Need for Speed. In calendar year 2014, we were the top publisher on both Xbox One and PlayStation 4.
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  FORM SC 13G/A