Company:  ELECTRONIC ARTS INC. (EA)
Form Type:  SC 13G/A
Filing Date:  2/13/2012 
CIK:  0000712515 
Address:  209 REDWOOD SHORES PARKWAY 
City, State, Zip:  REDWOOD CITY, California 94065 
Telephone:  650-628-1500 
Fiscal Year:  03/31 
Last Trade
Last Trade: 
$36.84  
Change: 
0.80 (2.22%)  
Trade Time: 
Jul 24  
Market Cap: 
$11.56B
Description of Business
We develop, market, publish and distribute game software content and services that can be played by consumers on a variety of video game machines and electronic devices (which we call �platforms�). These platforms include video game consoles (such as the Microsoft Xbox 360 and One and the Sony PlayStation 3 and 4), personal computers (�PCs�), and mobile phones and tablets. Our Strategy Leverage Core Intellectual Properties A cornerstone of our strategy is to leverage established intellectual properties (which we call �brands�) to create year-round gaming experiences on multiple platforms, each capable of delivering additional content and revenue over extended periods of time. As an example, in recent years we have released yearly iterations of our FIFA-branded soccer products for console, PC and mobile platforms; by providing additional content and services for these products, we are able to extend the period of time over which consumers engage with these products.
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  FORM SC 13G/A