Company:  PANDORA MEDIA, INC. (P)
Form Type:  4
Filing Date:  1/5/2012 
CIK:  0001230276 
Address:  2101 WEBSTER STREET
SUITE 1650
 
City, State, Zip:  OAKLAND, California 94612 
Telephone:  (510) 451-4100 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$5.09  
Change: 
0.10 (2.00%)  
Trade Time: 
09:35 AM EST  
Market Cap: 
$1.27B
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Description of Business
Pandora is the world's most powerful music discovery platform, offering a personalized experience for each of our listeners wherever and whenever they want to listen to music--whether through earbuds, car speakers or live on stage. Our vision is to be the definitive source of music discovery and enjoyment for billions. Pandora is available as an ad-supported service or as a subscription service, which we call Pandora Plus. The majority of our listener hours occur on mobile devices, with the majority of our revenue generated from advertising on our ad-supported service on these devices. We offer both local and national advertisers the opportunity to deliver targeted messages to our listeners using a combination of audio, display and video advertisements. We also generate revenue from subscriptions to Pandora Plus. Founded by musicians, Pandora also empowers artists with valuable data and tools to help grow their careers and connect with their fans.
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  FORM 4
    NAME AND TITLE
    NON DERIVATIVE SECURITIES
    DERIVATIVE SECURITIES
    EXPLANATIONS AND REMARKS
    REPORTING OWNERS
    SIGNATURES