Company:  PANDORA MEDIA, INC. (P)
Form Type:  4
Filing Date:  1/5/2012 
CIK:  0001230276 
Address:  2101 WEBSTER STREET
SUITE 1650
 
City, State, Zip:  OAKLAND, California 94612 
Telephone:  (510) 451-4100 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$26.60  
Change: 
-0.48 (-1.77%)  
Trade Time: 
03:25 PM EST  
Market Cap: 
$5.49B
Description of Business
Pandora is the leader in internet radio in the United States, offering a personalized experience for each of our listeners wherever and whenever they want to listen to radio on a wide range of smartphones, tablets, traditional computers, car audio systems and a range of other internet-connected devices. The majority of our listener hours occur on mobile devices, with the majority of our revenue generated from advertising on these devices. We have pioneered a new form of radio�one that uses intrinsic qualities of music to create stations initially and then adapt playlists in real-time based on the individual feedback of each listener. We offer local and national advertisers an opportunity to deliver targeted messages to our listeners using a combination of audio, display and video advertisements.
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  FORM 4
    NAME AND TITLE
    NON DERIVATIVE SECURITIES
    DERIVATIVE SECURITIES
    EXPLANATIONS AND REMARKS
    REPORTING OWNERS
    SIGNATURES