Company:  ELONG, INC. (LONG)
Form Type:  SC 13G
Filing Date:  2/14/2011 
CIK:  0001290903 
Address:  10 JIU XIANQIAO MIDDLE ROAD,
XINGKE PLAZA BUILDING B 3TH FL, CHAOYANG
 
City, State, Zip:  BEIJING,  100016 
Telephone:  8610-58602288-126 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$18.60  
Change: 
0.49 (2.71%)  
Trade Time: 
04:00 PM EST  
Market Cap: 
$687.85M
Description of Business
eLong, Inc. was incorporated in the British Virgin Islands on April 4, 2001. On May 19, 2004, eLong, Inc. discontinued in the British Virgin Islands and continued in the Cayman Islands as an exempt company with limited liability under the Cayman Islands Companies Law. On November 2, 2004, we completed the initial public offering of our ADSs, through which we received net proceeds of approximately $42 million. Each ADS represents two of our ordinary shares. Our ADSs are quoted on the Nasdaq Global Select Market under the ticker symbol �LONG.� In 2004 and 2005, in a series of transactions, Expedia Asia Pacific, a subsidiary of Expedia, Inc., acquired 28,550,704 of our high-vote ordinary shares, comprising approximately 52% of our then outstanding shares and 95% of our voting power on a fully-diluted basis at that time, for approximately US$166 million. On May 16, 2011, we issued 5,400,500 ordinary shares to Expedia Asia Pacific for approximately US$41 million.
Register and access this filing in:     
  FORM SC 13G